Toteat

I designed visual campaigns focused on referral programs, lead nurturing and paid media to enhance user acquisition and retention at Toteat. Also, I created brand consistent assets optimized for multiple touchpoints like emails, social media, and website ensuring visual harmony and clear messaging.

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Business Approach

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Each piece applied conversion-oriented design (CRO) principles, visual hierarchy, and graphic storytelling to guide users through the funnel, strengthen product value, and increase engagement within the restaurant community. All this while preserving brand identity.

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Main challenges

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One of the biggest challenges when making these pieces was to mantain a unified concept and to communicate it effectively to country managers, in order not to lose the initial scope.

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You can find the full project details on Behance.