About
I love designing, coding, cats (I have 2), and video games (I have way too many). I'm currently reading an urban fantasy saga and being a full-time dad.
A snapshot of my career
TL;DR Version
I solve problems, mobilize teams and make people click things :)
Not so short version
After earning my bachelor's degree, I began my career as a graphic designer, working on branding, packaging, digital, and web design projects. That was about ten years ago and marked the start of my professional journey.
After a while, I started working at Cornershop, where I learned a lot working with the marketing, growth, and CRM teams, and did a lot of instructional design and UX/UI content. There, I discovered my interest in programming and product design.
Then, following Uber's acquisition of Cornershop, I joined the Uber CRM team, where I led a small design team and supported Cornershop-to-Uber migration campaigns and growth communications.
Finally, I moved on to Toteat (pronounced Tot-eet), where I started as an in-house designer on the marketing team. There, I had the chance to create and execute whole projects from 0 to 1.
Now, as a Designer, I'm in charge of the digital web ecosystem across five markets, combining a dev team, AI, SEO, and paid media to maximize conversions. (See this awesome projecthere.)